- fine jewelry -
OBJECTIVE:
To showcase my speed, quality, and efficiency, I set myself the challenge of crafting a complete company brand within a single eight-hour workday, demonstrating my skill set to potential employers. As a result, I created Taylor Inc.: a company that embodies luxury in the world of fine jewelry, tailored for a chic and youthful clientele. The design encompassed website design, social media strategy, and overall brand identity, while curating a sophisticated yet trendsetting brand reminiscent of Tiffany & Co., but infused with an extra dose of charisma and intricate detailing to captivate our modern audience. My vision was to imbue each piece of jewelry with a sense of bespoke luxury, as though personally selected for the individual buyer.