OBJECTIVE:

The intention here was to create a logo and package design for an Italian food brand. The design drew inspiration from renowned chef brands, prioritizing simplicity and elegance while incorporating the colors of the Italian flag to represent its focus on Italian cuisine. The packaging included pasta, sauce, olive oil, and a child's pizza, all designed with a minimalistic approach. The logo featured a chef's hat instead of a "thinking" lightbulb, symbolizing the potential for creative culinary creations that even the average buyer could whip up at home.